Every successful small company and major corporation started with one feature in common: a great idea. Without a compelling and inspiring central idea, your company is doomed to a limited lifespan, no matter how much capital you can crank into it. This basic idea is generally very simple in and of itself, addressing a specific need in the local or global community and answering it with a plausible, implementable solution. It is not enough, however, to simply have a great idea. After all, plenty of people have million dollar ideas every day but are unable to get their concept off the ground. (more…)